TOP STORY
If it could happen to him, what could happen to you?
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The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop by speeding up research. But one thing hasn’t changed: shoppers still trust people more than AI.
Levanta’s new Affiliate 3.0 Consumer Report reveals a major shift in how shoppers blend AI tools with human influence. Consumers use AI to explore options, but when it comes time to buy, they still turn to creators, communities, and real experiences to validate their decisions.
The data shows:
Only 10% of shoppers buy through AI-recommended links
87% discover products through creators, blogs, or communities they trust
Human sources like reviews and creators rank higher in trust than AI recommendations
The most effective brands are combining AI discovery with authentic human influence to drive measurable conversions.
Affiliate marketing isn’t being replaced by AI, it’s being amplified by it.
HEADLINES FROM TODAY
OF INTEREST
The automated future isn’t going so well.
NEWS IN QUOTES
“I’ve never seen a company so astoundingly out of touch.”
— @datnofact, a not-so-satisfied Firefox user
After Outcry, Firefox Promises “Kill Switch” That Turns Off All AI Features




